Rename Hundreds of Audio Files Correctly in Minutes
Built for Advertising & Commercials Professionals
Advertising audio gets scrutinized. Broadcasters reject non-compliant spots. Agencies demand multiple versions. And every revision needs to be named correctly or chaos ensues.
The Problem With Manual Audio File Naming
- ✗ Rejected spots due to loudness non-compliance
- ✗ Multiple versions for different broadcasters
- ✗ Revision tracking nightmare with manual naming
Agency campaign delivery:
One 30-second spot needs 15 versions: different lengths, different loudness specs for different networks, English and Spanish. That's 15+ files per spot, and you're delivering 10 spots this week.
Common Advertising & Commercials Loudness Standards
- EBU R128 (-23 LUFS)
- ATSC A/85 (-24 LKFS)
- -14 LUFS (digital)
Complex Advertising Naming Requirements
Beyond simple prefixes and suffixes, advertising delivery often requires complex naming logic: case conversion, loudness insertion, format detection, and client-specific templates. BatchesBrew's 14-rule naming engine handles these automatically with per-target customization. Essential for agencies managing multiple spots, versions, and revisions with tight deadlines.
Example transformations:
brand_spot_30s.wav→brand_spot_30s_EBU_R128_Broadcast.wavbrand_spot_30s.wav→BRAND_SPOT_30S_DIGITAL_320KBPS.mp3revision_v3.wav→RevisionV3_Spanish_ATSC_A85.wav
How Automated Naming Improves Delivery Accuracy
- ✓ Batch processing — Normalize hundreds of files at once
- ✓ 14-rule naming engine — Complex naming logic handles case conversion, loudness insertion, format detection, and client-specific templates automatically
- ✓ Multiple standards — Output to different targets simultaneously
- ✓ Multiple formats — WAV, MP3, M4A/AAC with quality settings
Who Uses This
- Advertising agencies and creative studios
- Audio post-production for commercials
- Broadcast commercial producers
- Freelance commercial mixers
- In-house agency audio teams
Free trial available. Plans start at €4.99/month.